No doubt, I think that many companies are trying to top an iPod and how popular it has become. Since Apple has came out with an iTouch of course someone would try to come out with a touch screen mp3 player for those who don't favor for apple. This Zune Player is the first one of its kind to have internet explorer on their itouch with the help of WiFi. I think that's pretty cool as well. Microsoft also unveiled plans to dramatically beef up the video download selection of its Zune Marketplace online store, and use the improved storefront to power the movie and TV downloads available to the Xbox gaming console. "The new storefront will support movie rentals that can be transferred to Zune hardware (similar to iTunes movie rentals) playable from either your computer or from the Zune HD. "
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