Have any of you tried to the Wii Fit? It's awesome (in my opinion) it actually makes me want tot work out and get healthy. Who ever came up with the idea must be a genius (and probably filthy rich by now). Well now Electronic Arts ( EA Games) wants to help get people healthy too- biters (cough cough).
Electronic Arts Inc. on Thursday announced a new line, EA Sports Active, that runs on the Nintendo Wii console and aims to complement, not compete with, Nintendo's "Wii Fit" exercise title. Peter Moore, president of EA Sports, called the new brand, whose first title launches next March, a "somewhat radical departure from the normal game experiences we provide customers."
EA's sports audience has been mostly young men, who have flocked to football, soccer, basketball and hockey titles to make the company the world's dominant player in sports video games. But to stay competitive with rivals such as Activision Blizzard Inc., whose success with games like "World of Warcraft" and "Rock Band" seems to be weathering the recession, EA needs to continue to expand its audience.
The company's new brand seeks to take advantage of the popularity of the Nintendo console and of exercise games. While the "Wii Fit" is already enormously popular, Moore, a former physical-education teacher, said EA's sports software will run people through an exercise routine with a more Western approach than the Japanese company's product.
Original Article from Yahoo! Tech
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