Effective Sept. 14, all Best Buy extended-warranty plan names were changed to Geek Squad Black Tie Protection to reflect increased service and coverage options and other benefits not found in traditional retailer service plans, the company said.
The program offers coverage for hundreds of products across the home theater, PC, car, digital imaging, mobile and portable CE categories, and is designed to provide options in scope and term of coverage to suit the varying needs of customers.
“Geek Squad Black Tie Protection delivers the support our customers tell us they want to safeguard their gear, a level of support that only Best Buy is able to provide,” said Best Buy president/COO Brian Dunn. “By listening to our customers, we’re evolving service and reliability to a whole new level.”
The service plans are available exclusively on products purchased at Best Buy, are backed and administered by AIG WarrantyGuard, and leverage the retailer’s fully owned Geek Squad services infrastructure for support.
“We have a responsibility to be there for our customers, and a unique capability in Geek Squad to serve them,” said Jeff Severts, Best Buy’s services VP. “The combination of Best Buy product support with Geek Squad service has produced one of the best protection and service plans available anywhere.”
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